is a simple, useful tool for monitoring and tracking social media. It helps you see who’s making references to you or your company-or to any topic, for that matter. It aggregates user-generated content from across different social networks, letting you search and analyze it all in one place.
The social search service falls into an emerging category called listening tools. These include expensive services for big businesses and simpler software for small firms and individuals. At the industrial-strength end, for example, are Cymfony and Biz360. At the consumer end are PostRank and Spinn3r. Social Mention occupies the consumer end; it’s easy to use and mostly free. More here.