Report on Social Media Monitoring Tools – SOMEMO 6/2012 Results
SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 30 of them responeded during the second survey period in VI-2012. For 2 companies SOMEMO added evaluation through own observation.
Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant are compared. Choice, definition and argumentation are result of Helene Fritzsche’s MBA Master Thesis.
SOMEMO VI-2012 shows a snap-shot of what these tools can deliver. Technologies develop very quickly. Compared to the SOMEMO I-2012 Report published in January, 84 % of vendors claimed that their software developed in certain categories.
Social Media Monitoring Tools can do much more than evaluated here, but to include all details would make evaluation too complex. Using the SOMEMO evaluation framework does not replace tests. Requirements from one company to the other are too different, to do general tests, but the framework allows to short-list tools, which can be tested afterwards. Mehr…