How to Develop a Social Media Strategy

How to Develop a Social Media Strategy

How to Develop a Social Media Strategy ebook by Salesforce Radian6

Social media is crowded with tools, tactics and toys to distract all but the most disciplined organizations. If you want real business success, you need to develop a social media strategy to keep you honest and focused.

In How to Develop a Social Media Strategy, we present a straightforward, step-by-step guide to get you well started on the path to social media success. We’ll walk you through:

  • Setting goals and objectives
  • Deciding on your metrics
  • Determining your audience and updating your personas
  • Discovering the platforms where your community gathers
  • Gathering resources
  • Connecting tasks to people
  • Creating content



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