The Complete Guide to Media Monitoring

The Complete Guide to Media Monitoring

This 26-page white paper provides you with everything you need to know to choose the most effective and least costly media monitoring approach for your organization.  It covers both news monitoring and social media monitoring and includes guidelines for using free media monitoring services.

This 26-page white paper provides you with everything you need to know to choose the most effective and least costly media monitoring approach for your organization. It covers both news monitoring and social media monitoring and includes guidelines for using free media monitoring services.

The Complete Guide to Media Monitoring is organized into five chapters:

I) Media Monitoring: What It Is; How It Evolved; How It’s Best Done Today

II) How to Determine Your Media Monitoring Needs

III) Monitoring News: Press Clipping vs. Online News Monitoring

IV) Broadcast News Monitoring for TV & Radio

V) Selecting Social Media Monitoring Service

 

Topics covered include:

– New definition of media monitoring

– Why monitor

– How to establish custom media monitoring needs

– What media to monitor

– How best to monitor

– How to select key words

– How to vet a media monitoring service

– In-house vs. commercial service?

– Free vs. subscription service?

More…

 

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