Secret Sauce: What Does It Take to Create a Viral Video?
“Going viral” is a distinct phenomenon particular to today’s Internet culture. But if you think about it, viral movements have been around forever. How else do you explain those horrifying motivational posters from a decade ago, or Britney Spears, or Furbies? Ick.
An incredibly powerful sub-category of viral content on the web is video. And everyone from Aziz Ansari to Apple to Allen’s Apricot Farm is trying to produce the next viral hit. Why? It’s all about eyeballs. And yours have probably seen a viral video in the past month, past day or even the past few hours.
The guys at creative agency Seedwell specialize in imagining, producing and distributing viral video. Partners Peter Furia, Beau Lewis and David Fine represent the heads of strategy, business and production, respectively.
But don’t you dare call Seedwell an advertising agency; this team values creativity over commercials. Its goal is to communicate brand messages via viral means, which means turning traditional advertising on its pretty little head.
The lads at Seedwell also produce for a separate YouTube channel, called Pantless Knights, which features mini-docu-series and music videos about pop culture and digital humor. Their newest channel, American Hipster, profiles the trendiest people in the country and gets behind the mustaches and vintage scarves.
Mashable spoke to Seedwell to discover just what constitutes a viral video. What is today’s viral audience looking for? Is there a formula for going viral? Read on to learn how this team builds views, targets tastemakers and caters to the modern web audience.More…