The Ninja’s Guide to Google Alerts
Google Alerts is one of the most powerful free tools available, but it is often overlooked. It monitors the Web for words and phrases and even sends you an email or updates an RSS feed every time it finds a new result.
Sounds pretty simple right? You will be amazed at how powerful a simple tool like Google Alerts can be. It has a huge range of uses which are only limited by your imagination.
I’m going to reveal how I use Google Alerts to leverage brand, authority, traffic and sales, as well as share the exact alerts I have setup for my personal SEO blog.
Just like John Chow, my name (Matthew Woodward) is my brand. Any time my website or name is mentioned, I get an email direct to my inbox to alert me of that. This offers a great range of opportunities: I can get alerted to new discussions about my brand or if I have been mentioned somewhere without a link back to my site. More…