How to Find Key Influencers

How to Find Key Influencers

Most traditional marketing teams know that promoting a product or generating buzz about a business requires more than just advertising. Marketing teams know they must attract the dedicated attention of key clients, customers, and fans who can spread positive awareness about their products. Some companies call these people evangelists, but many social media marketing teams refer to these consumers as “influencers.” Often, influencers have a strong following on Twitter, thousands of Facebook friends and fans, and also often have a blog with a large readership. As a social media manager, knowing how to find key influencers is critical in helping generate awareness for specific social media campaigns for an established company, or even to build buzz about a new business.

I had a chance to sit down and talk with Chris Aarons of Ivy Worldwide about how to find key influencers for a successful social campaign. Chris recently published Social Media Judo (which actually contains a forward from Chris Pirillo) about the importance of leveraging key influencers for effective social media marketing campaigns. The book is packed with everything a marketing team needs to know about finding key influencers, but Chris Aarons helped me break it down to a few key points that any social media manager can use to start to help find key influencers. More…



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