Who Are The Influencers and How DO We Find Them?

Who Are The Influencers and How DO We Find Them?

In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Is there some way of identifying those people who are connected to a critical mass of easily influenced people?

The first place to find someone who has the credibility and the intent to influence others to change their behavior is in your own network. Going back to The YOU MATTER Manifesto, you already have the power and ability within your means to be an influencer. If you have credibility within a topic and ask those with whom you have strong ties to repeat information about something you like, they will do it because of their belief in you. If you did not like a product or service, and suddenly find something nice to say about it, your circle will sit up and take notice. I strongly believe that consistent engagement on social media is the best mechanism for building your influential base. More…




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