Create a social media strategy
10 steps on how to create a social media strategy
If you are about to develop a social media strategy for your business and need some guidance on how to go about it, this guide is for you. If you have already launched your social media campaign and you are thinking, “What now?” this guide is also for you. Essentially, this guide is for everyone (small business to enterprise level) who is interested in finding out more on how to create a social media strategy. It is broken down into 10 steps, some of them challenging but fun.
I have seen a large number of companies launch their social media campaigns without formulating a solid plan, wondering why they haven’t achieved sustainable ROI or good levels of engagement. The simple truth is that you need to measure twice and cut once, although cutting is more fun! Creating a social media strategy before you “launch” is critical to the success of your social media presence.
Enjoy the guide and please share your social media planning experiences in the comments below. More…