Differences Between Search Engine Marketing and Search Engine Optimization

Differences Between Search Engine Marketing and Search Engine Optimization

You may sometimes hear SEO and SEM used interchangeably, so you might think that search engine optimization and search engine marketing are the same thing. That is not the case. SEO and SEO are actually two different things.

The Connection Between the Two

Here’s how it works. Search engine marketing, or SEM, consists of everything you do to help your website reach the top of search results in places like Google or Bing. Some think of search engine optimization, aka SEO, as part of search engine marketing efforts. It technically is, but they are not the same exact thing. SEO is part of SEM, but SEM encompasses many other things, as you will see.

SEO, as you may already know, is the use of keywords and website design to help boost a site to the top rankings in search engines such as Google. Things like putting a full name or keyword in a title, using keywords, and writing interesting content are ways to boost SEO. Optimization means to improve things so that they are functioning at their best. More…

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